Eko Tourism Foundation Champions Sustainable Transformation on World Tourism Day 2025

…Uniting stakeholders to make Lagos the heart of Africa’s tourism future

Eko Tourism Foundation (ETF) joins the rest of the global community to celebrate the World Tourism Day 2025, with the theme “Tourism and Sustainable Transformation”.

At the ETF, the theme of this year’s celebration resonates deeply with our vision to transform Lagos into Africa’s foremost tourism destination through innovation, inclusivity and sustainability.

Tourism is a powerful driver of growth and job creation. Lagos, with its vibrant culture, festivals, nightlife, heritage and creativity, is uniquely positioned to lead Africa’s tourism renaissance.

Through strategic initiatives such as the ETF Trust Fund, ETF Academy, Experience Lagos Project and our Annual International Conference, we are building a tourism ecosystem that is competitive globally, beneficial locally and environmentally responsible.

On this World Tourism Day, I call on government, investors, industry players and Lagosians to partner with us.

Together, we can make Lagos not just Nigeria’s commercial hub but also its tourism capital, where the world comes to experience history, culture, innovation and hospitality.